GEF Greeting Card Post-Assingment

 Our assignment was to make a holiday greeting card for GEF that is appropriate for all religions and also incorporating the hands from the Gloucester Education Foundation logo. To do this we had to take their logo in Photoshop and separate the hands and put them in a new picture with our original design. This assignment required a lot of Photoshop skills and techniques like using the magic wand tool, creating new layers, creating original designs using colors, shapes, and lines. My ideas came from searching "holiday cards" on Google images. Many of the cards said "Season's Greetings" or "Happy Holidays". It was hard to find a design that went with all religions as well as incorporating the hands. The first card took about ten tries before I could choose the right color combinations and get the present the right color and shape. A lot of the shortcut commands like ctrl-d, ctrl-j, ctrl-t are easy to use but it is hard to remember them and know how to use them all correctly to make the image you want. There is so much about Photoshop I don't know and if I kept learning about Photoshop I'm sure my cards would come out much more advanced and intricate. My small knowledge of Photoshop limited my cards and made them very straightforward but hopefully someday in the future Ill know how to use Photoshop like a pro! 

Here are my final GEF Greeting Cards

Blog Questions

1.) What is the smallest unit of measure in typography?
The smallest unit of measure in typography is a point. The point is the subdivision of larger unit, pica. 


2. )How many points in a pica?
There are twelve points to a pica. 


3.) EM square -- ask me about it it's confusing in this article.
EM determines the appearance of how large the typeface is. 


4.) In graphic design, what is a grid and how is it used?
In graphic design, a grid is a two-dimensional structure composed of intersecting lines (vertical, horizontal, and angular) or curved guide lines that is used to structure content.

5.) Who is Josef Muller-Brockmann? (find samples of his designs, and post on your blog)
Josef Muller-Brockmann was a Swedish graphic designer who studied architecture, design and history of art. he is known for his clean use of typography, most commonly, Akzidenz-Grotesk.

6.) What is a typeface?
A type face is a "set of one or more fonts each composed of glyphs that share common design features." A typeface is also known as a font family. 


7.) What is a font?
A font is a specific set of glyphs with specific weight, style, condensation, width, slant, italicization, ornamentation and design or foundry.   


8.) How are they different?
A typeface is the whole family of fonts. The fonts within a typeface all have common characteristics but they are all unique.


9.) What are glyphs?
Glyphs are the specific shape, design, or representation of a character.

Pre-assignment (Constructivism)

This our next assignment focusing on constructivism

"You will create one large image -- 8" x 11" to hand in as a unit test on the elements and principles of design. 

Using only geometric shapes you will create a design composition.  Unlike your six designs, you may vary your geometric shapes in this way: 1. you may add one other color. and 2. you can use 50% transparency on some of the the geometric shapes.  3. you may use a color background. "

Constructivism

Constructivism is a Russian type of art that focuses on angular lines and geometric shapes. It was a post-World War 1 development that is defined as a combination of faktura-material properties of an object- and tektonika- it's spacial presence. Originally, constructivism was used for 3D designs like buildings but later on the theory was moved to 2D designs like books and posters. Artists looked to replace the traditional concern of composition with the idea of constructivism.
Here are some examples of constructivism:

My personal favorite:
Alexander Rodchenko



Lazlo Moholy-Nagy




Vladimir Tatlin